For consumers wanting to update their phones, most of the main smartphone companies offer some rather hefty trade-in discounts. When you trade-in your old gadget, major players like Apple will give you a large credit, but why is that promotion so valuable to the company? This offer, which helps Apple’s consumers, benefits all parties involved.
After the company’s first quarterly profit decrease in years, Apple began giving trade-in values in 2013. After the debut of the $999 iPhone X in 2017, they began actively marketing the trade-in option. The theory was that the market had grown saturated, and consumers were less likely to purchase new phones. Apple aided consumers in purchasing new phones by giving trade-in credit, even as prices rose. But the advantages don’t end there.
If Apple couldn’t do anything with the gadgets that were turned in, they would loose any profit they made on the trade-in credit. When phones are in excellent condition, the corporation can rehabilitate them and resale them in emerging countries for a lower price, but what about phones that cannot be restored? Apple has really created a robot that can retrieve any recyclable elements in a phone for broken gadgets.
Daisy, the robot, can recycle 200 phones each hour, saving valuable resources that might otherwise wind up in a landfill.At the end of the day, Apple’s trade-in incentives are a win-win situation for all parties involved. Customers may trade in their old phones for a discount on new phones, and the firm can make even more money by selling certain phones twice. In addition, the environment benefits, since the firm can reuse elements in older phones rather than discarding them.
Moreover, all the energy needed to mine, refine, manufacture, ship, and assemble those materials is lost. According to Apple’s most recent environmental report, the average Apple device produces 252 pounds of CO2, accounting for 77 percent of the company’s total greenhouse gas emissions.
Electronics, with their resource-intensive combination of precious metals and finely crafted technology, are best off in a drawer or a landfill, therefore, the renew method is preferable. And for accepting responsibility for the trash stream created each time a new phone is released, the firm is ahead of the curve.