Apple Event: Apple Launched All New iPhone 12 Series

Apple iPhone 12 series

Apple iPhone 12 series is finally out. This year the firm has introduced four iPhones in its portfolio, all powered by the new A14 Bionic chipset. It is worth adding that since COVID-19 has affected many players in the consumer tech industry, including Apple, the launch of the new iPhones arrived late. Usually the firm introduces its flagship iPhones in September every year.

The iPhone 12 and iPhone 12 mini will be available in 64GB, 128GB, and 256GB models in blue, green, black, white, and PRODUCT (RED), starting at ₹79,900 and ₹69,900, respectively from apple.com and through Apple Authorised Resellers. The iPhone 12 will be available in India, South Korea, and more than a dozen other countries and regions beginning Friday, October 30.

The iPhone 12 Pro and iPhone 12 Pro Max will be available in 128GB, 256GB, and 512GB models in graphite, silver, gold, and Pacific blue starting at ₹119,900 and ₹129,900, respectively from apple.com, and Apple Authorised Resellers.

However, this time the firm is expecting to revive its low iPhone sales projections with multiple models priced at different segments and audience.

The new iPhones try to bring a mix of new tech and nostalgia as it carries a similar design as the iPhone 5 and 5S. It has flat side bezels with a more boxy design but has the latest tech inside that makes it snappier and efficient. It comes in different colours.

A lot of focus has been giving to 5G connectivity. The new 5G iPhone 12 models will let you browse the web faster and in a more efficient manner. In the US, Verizon users can access 5G speeds when using the iPhone 12.

The basic difference lies in the number of rear cameras in the iPhone 12 models. While the two, non-Pro models feature dual rear cameras, the more costly ‘Pro’ models come with three sensors at the back. 

Apple’s A14 Bionic made using 5nm process. It’s said to be 70% faster than last year’s A13 Bionic. Apple also says that this chipset can deliver ‘console’ level games.

The charging tech is also improving this time. Apple has introduced MagSafe wireless charging system for iPhones. You can use the accessories that attach to the new iPhones using magnets for easy charging.

Apple iPhone 12

Apple iPhone 12 comes with a 6.1-inch display with Super Retina XDR OLED display. The screen offers 1200 nits peak brightness. It also supports Dolby Vision, HDR 10, and HLG.

Under the hood runs Apple’s new A14 Bionic processor. Based on the 5nm process, they claim the chipset to be up to 50% faster. The iPhone 12 is also the first iPhone to come with 5G support.

The phone has two rear cameras featuring a 12-megapixel f/1.6 main sensor and a 12-megapixel ultra-wide sensor. Apple says it has improved camera capabilities with upgraded HDR. The popular Night Mode has also been included. Available in Black, White, Red and Blue colors.

Apple iPhone 12 Mini

The firm also launched its iPhone 12 Mini. It has a 5.4-inch screen, and they claim it as Apple’s smallest and lightest iPhone 12 device till date.

It supports 5G, A14 Bionic, OLED screen, new cameras for low light and MagSafe charging support.

While the iPhone 12 Mini costs $699 for the base model, while the iPhone 12 starts at $799.

Apple iPhone 12 Pro and Pro Max

Apple iPhone 12 Pro has a stainless steel build and has ‘Pacific Blue’ as the new colour in the existing mix. Besides IP68 rating, the new iPhone 12 Pro sports MagSafe wireless charging. There’s a 6.1-inch Super Retina XDR display while the iPhone 12 Pro Max has a 6.7-inch screen size.

You get three cameras at the back along with a LiDAR sensor for better depth sensing. Sporting A14 Bionic processor, the new handset has a faster front-facing Face Unlock camera as well.

All three 12-megapixel cameras are on wide, ultra-wide and telephoto sensors onboard. For the first time, 10-bit HDR video recording is coming to iPhone 12 Pro. It is also the first camera to capture footage in Dolby Vision in 4K 60fps.

The LiDAR scanner in iPhone brings better AR implementation and improves autofocus and delivers better portrait in images and videos, specially in low light. This means you can now get better Night Mode images using the scanner.

The iPhone 12 Pro starts at $999 while the iPhone 12 Pro Max starts at $1,099. Both will be available from October 23rd in the US.

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