Sunday, March 26, 2023
Crunch Stories
No Result
View All Result
  • Home
  • News
  • Tech
  • Entertainment
  • Automobiles
    • Bikes
    • Cars
  • Lifestyle
    • Beauty Tips
    • Food
    • Health
      • Mental Health
      • Nutrition
  • Tips and Tricks
  • More
    • Startup Stories
    • Miscellaneous
  • About Us
  • Home
  • News
  • Tech
  • Entertainment
  • Automobiles
    • Bikes
    • Cars
  • Lifestyle
    • Beauty Tips
    • Food
    • Health
      • Mental Health
      • Nutrition
  • Tips and Tricks
  • More
    • Startup Stories
    • Miscellaneous
  • About Us
No Result
View All Result
Crunch Stories
Home Startup Stories

Disguise your glow with the best vegan beauty brand

Loveleena Hatesh Kalyani by Loveleena Hatesh Kalyani
October 27, 2021
Reading Time: 3 mins read

The booming cosmetics industry, from promising to pamper skin tones, is an estimate of over 40 billion dollars globally. We all use cosmetics, creams, lotions, makeup, shampoos, etc. Every day it has something creative and exciting to offer the market.These products make us look confident, nourish the skin, make us beautiful, but they also have a dark side. Yes, a dark side!

Because of lack of regulation and legal loopholes, the cosmetic industry is free to incorporate these chemicals into ordinary items. They have various toxins and chemicals which do not blend with our body and skin. They produce a negative effect on our skin.

These products are first tested on animals before launched into the market, and this is the bitter fact. The cosmetic industry also hires over 22,000 children at a very low wage. Also, the common ingredient tallow, which is got by boiling animal carcasses, is used in the cosmetic products.

These unethical practices are performed from years which were unnoticed or ignored but it’s high time and important to offer better products to the consumers and satisfy guilt free glow.

An upcoming Mumbai- based startup is a blessing in disguise to bring you a guilt free, beautiful glow and epilogue these unethical practices. Lodged by the conventional definition of beauty, Disguise cosmetics are taking us on a journey to explore beauty in raw and imperfect form. Driven by the need to redefine beauty, the trio Shivangi Shah, Desiree Pereira and Lakshay Mohendroo have created an organic masquerade for the consumers to express beauty in a real way. 

Lakshay Mohendroo is a Chemical Engineer who studied in IIT Delhi and worked at P&G. Shivangi Shah graduated from the University of Mumbai with a BSc degree and then pursued a master’s in Cosmetology and perfumes. Desiree Pereira who is a Biotech graduate from Manipal University and has worked with ITC and L’oreal. While working at L’oreal the three entrepreneurs met.

To bridge the gap of consumers and organics, the trio started their own venture in April 2018. With a motive to design products that suit the Indian climates and skin tones. They launched their lipsticks at Mumbai’s Lil Flea Market. The response to their product was impressive.

The first year after the launch, their major focus was product testing and feedback. They also ensured to keep their products wallet- friendly.

ADVERTISEMENT

The trio of scientists is embracing cruelty-free living, 100% plant-based beauty products that aren’t tested on animals. They first test the products on themselves before the launch. And avoid the usage of animal fat in the products instead; they use ethically sourced plant-based alternatives like argan oil, avocado oil and Marula oil. They scrutinize the supply chain and ensure no kind of child labour is involved in any source.

Disguise also faced challenges as a bootstrapped business from manufacturing to create ethical products.Being a woman entrepreneur was another challenge. People don’t take you seriously and think that it is a hobby. Disguise has fought battles and has established a 8powerful place in the market.

Disguise cosmetics have collaborated with an NGO Last Environment Day, which helps recycle the minimum plastic used in lipsticks. They also aim to achieve a recycle backup once they scale up in the market.

Disguise Cosmetics For Vegan Lipsticks | WhatsHot Bangalore

Disguise’s products are FDA approved and have even been certified by PETA. Disguise has sold over 30,000 units of their goods, with over 8,000 people using them.

The future includes new products and explores eco-friendly packaging. They hope to introduce Derma cosmetics that have curative properties for the skin.

Disguise cosmetics products are available on Amazon, Nykaa, Social Media platforms and their own website.

What are you waiting for? If you want to make a choice of ethical beauty, you have reached the best disguise cosmetics!

Tags: cosmeticsvegan
ShareTweetSendShare

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Trending 🔥

  • Vasanthi Singampalli

    Vasanthi Singampalli – The face behind Tastydrips

    1 shares
    Share 0 Tweet 0
  • Why iPhone camera take better pictures than android?

    0 shares
    Share 0 Tweet 0
  • The Great Debate: Why iOS is better than Android

    0 shares
    Share 0 Tweet 0
  • What is the Influence of Art in Society?

    0 shares
    Share 0 Tweet 0
  • How Classmate Became a Stationery Giant?

    0 shares
    Share 0 Tweet 0
ADVERTISEMENT
Crunch Stories

© 2022 Crunch Stories | Made in India with ❤

Navigate Site

  • About Us
  • Privacy Policy and Disclaimer
  • Contact Us

Follow Us

No Result
View All Result
  • Home
  • News
  • Tech
  • Entertainment
  • Automobiles
    • Bikes
    • Cars
  • Lifestyle
    • Beauty Tips
    • Food
    • Health
      • Mental Health
      • Nutrition
  • Tips and Tricks
  • More
    • Startup Stories
    • Beauty Tips
  • Miscellaneous
  • About Us

© 2022 Crunch Stories | Made in India with ❤