If you are a blogger or looking forward to starting a blog, you may face the dilemma of choosing the right type of content for your blog. This is no doubt a hard choice for all the bloggers out there as it defines the quality of your blogging website and its performance in the future.
This never-ending dilemma is between choosing the type of the content for your blog – Timely or Timeless content. In other words, Evergreen content or just-in-time/topical content. Well, this article is all about assisting you to match you with your type.
Keep scrolling to learn more about these highly debated types of content and when and how they should be applied.
1. Timely Content (Topical / just-in-time content):
You can observe this type of content on almost every social media platform in huge amounts. Refresh your social media timeline or feed as many times as you can, and each time you do, you will see a completely fresh batch of content. This is called timely content. All the new posts and publications are visible in the first place everywhere on the Internet. And you can also notice that more people are engaging with these timely posts.
Now, let’s break down the potential reasons why you have to choose this type for your blog. If you post a blog about some topical or trending or breaking news, there are very high chances of getting high traffic on your page. This is because the audience learns about the news and trends as soon as they can and only a timely blog can provide them the information. For example – if your visitors want to know about White Fungus or Black Fungus and you have published a fully researched and well-written blog at the earliest, they will be redirected to your blog.
For this type of content, you need to be updated with the latest news and trends. But remember, never compromise the quality of your blogs because of the timely content. This type of content also results in spreading fake news sometimes and may have serious consequences for your blog and yourself so always research well before publishing your final draft of the blog.
2. Timeless Content (Evergreen Content):
This type of content can be produced anytime, but it still holds much relevance with the present thus no matter when it was created, it will always drive the audience who wants to get the information. You would have seen websites that have published evergreen content in batches. This is their leverage as the audience will always be curious about that information.
The only requirement is to maintain this content and update it with any additional information or latest statistics whenever needed for your audience. ‘How to bake a cake at home’ is a very good example of timeless content because no matter how many generations come and go, cakes will never cease to get baked. Due to a very-stretched lockdown, the google search for this keyword and the related searches observed a huge surge.
Now, read about its importance for your blog. If you produce evergreen content for your blog in your niche, you are simultaneously supporting the timely content on your blog page. This becomes possible when you backlink the evergreen blogs with your topical ones. Thus, the audience will be driven to your evergreen blog to know the details.
How to produce this type of content? Learn in-depth about your niche and ask yourself what people need to know about the basics or origination of a topic of your niche.
3. Seasonal Content:
There is also this third type of content. It is very simple to understand and apply in your blogs. The curiosity of the audience to learn about the changing trends with the changing seasons always remains at its peak. And it is very easy to target an audience with this type of content in your niche. For example – 5 Nutritional Benefits of Mango.
Why should you go for this? You can target the audience of the genders, age groups and needs according to this type of content. And with seasons, you can also take this type as wedding season or sports season, for example – IPL in India: all you need to know.
All you need to do is to stay updated about the topics. You can always bring back trends and recreate them in your seasonal content or remind the audience about the past trends related to the season. By producing blogs on this, you can always backlink your timely and timeless content. Isn’t this a win-win?
After reading about these types of content, their importance, relevant examples and how to go about creating them, you must have got the idea about choosing the right one for your blog according to its niche. Although we would always advise you to produce evergreen content in bulk initially and then produce timely and seasonal content along with publishing the timeless ones.
Let us know your thoughts about these types of content in the comment section below.