Pre and post-pregnancy is a phase when a woman’s body undergoes significant changes. With the continuous changes in a woman’s body size and form, proper maternity clothing is a must-have for any mother-to-be to ensure comfort. Women do not have to sacrifice their fashion in order to have a comfortable pregnancy.
One brand saw this gap and developed a whole slew of maternity apparel that appears to be extremely profitable, allowing new moms to make their motherhood most remarkable. It empowers pregnant and breastfeeding women to feel confident, attractive, and joyful.
The mom store has attracted immense response in the market. A Bengaluru based start-up which has emerged from a personal experience of motherhood and has reached 1000s of MOM-TO-Be a comfortable journey toward pregnancy.
Surbhi Bhatia is an IIM Kozhikode alumnus and a strategy consultant for telecom and media technologies at Deloitte in the United States. Later, she managed the Business Excellence team at Aditya Birla Fashion and Retail Limited, which comprises brands such as Peter England and Allen Solly, among others.
Surbhi Bhatia is also an Indian mother and faced a lot of difficulty to find the right maternity outfits during her pregnancy. After childbirth she also wasn’t satisfied with the baby products too.In 2018, during her initial phase of pregnancy, she researched about the maternity market and understood the needs of millennial mothers. In India, there were limited brands and the maternity market was non- existent.
After testing the waters, she finally took a plunge and launched The Mom Store. The journey wasn’t an icing on the cake. We started with 3 lakh initial capital and three products. Everything was started from scratch, with no prior experience in setting up the tech supply chain. The pandemic attracted a huge online demand but supply side issues because of the initial lockdown. Operating staff, limited resources, frequent sanitisation, and vaccinations were a challenge.
The Mom Store has reinvented maternity clothes in India, with a twist to this market and providing pregnant mothers with a variety of alternatives. The maternity line oozes elegance while keeping all the features in mind, such as side-zippers, button downs, and soft, airy materials, to make breastfeeding easy even in public.
The Mom Store has established a household brand among expecting and new moms who rely on it for excellent quality, customer care, and on-time delivery. It has affected the lives of over 200,000 women in India.A diverse selection of newborn clothing, accessories, and necessities, beginning with tiny sizes, on which moms can trust for quality and comfort.
Apart from its own website, it sells its items on other websites such as Myntra, Amazon, Firstcry, AJIO, Hopscotch, and so on.
Neha Dhupia, Anita Hassandani, Kishwer Merchant, Mahi Vij, Addite Malik, Sameera Shrief, Aswathy Sreenivas, the celeb new moms who have loved The Mom Store products for themselves and their babies.
In addition, The Mom Store collaborated with Breast Feeding support for Indian Mothers, a Facebook group with over 1.25 million women who actively share their breastfeeding experience.
The company is also a wardrobe partner for the sixth season of Dice Media’s YouTube series Firsts. The Mom Store has been awarded for Digital Awards for Ecommerce by SheThePeople sponsored by Google, as well as the ET Industry Leader’s award for Holistic Mother and Baby Brand in India.
The Mom Store hopes to develop world class mother and baby products for the new age mother that will not only deliver the best items for the mother and the baby. It will also serve as a platform for pregnant and young moms to navigate their motherhood experience. The maternity market, which was earlier an unorganized segment, has now turned into an organized segment. Check out Crunchstories for more startup stories.
